Job vacancy Marketing Manager

• Job Vacancy > Marketing Manager
  Location > Dar Es Salaam
  Position Type > Full Time
  Organization Type > Company
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  EA Jobs

Application Deadline: 15 Jun 2016

Marketing Manager POSITION DESCRIPTION:

Role Summary:
The Marketing Manager is responsible for driving the success of HR Recruitment & HR Consultancy Products and Services.

DUTIES
• Establish effective working relationships with the Colleges, Universities and Companies in Dar es Salaam to ensure that our products and services are bought by the target segments
• Provide feedback related to the service offers made in the market; and track performance of product and service offerings in our markets
• Develop and deliver appropriate field sales enablement tools
• Develop, establish and maintain marketing strategies to meet organizational objectives
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, brand awareness and drip marketing initiatives. The ability to speak to how these channels work together is very important
• Articulate product and service offerings, key benefits and message to the target customers
• Work with Consulting and back end staff to cultivate reference accounts for products and services; identify client success stories and to create appropriate case studies and collateral
• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads)
• Drive campaign management for client acquisition programs across multiple channels
• Internal reporting and other duties as assigned
• Create effective, compelling positioning, messaging, and sales tools that are understood and used
• Stays abreast of market trends to drive topics for client buy-in
• Facilitate the sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our services to our clients
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
• Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provides input to the team
• Conduct marketing surveys on current and new service concepts

QUALIFICATIONS
• Creative thinker, excellent listener and communicator
• 2-5 years of professional marketing experience in HR Firms
• Strong communication and presentation skills
• Ability to communicate with all levels of an organization comfortably
• Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget.
• Experience working closely with a sales organization with a strong affinity for sales team success previous sales experience is a strong plus.
• Good proficiency with Microsoft Word, PowerPoint, and Excel
• Bachelor’s degree or equivalent professional experience